The Residents is a finalist in the New Zealand Social Media Awards! #NZSMA

WOW! Yesterday I found out the - along with incredible company - this little blog from the Coolest Little Capital is a finalist in the New Zealand Social Media Awards.

Along with some other great women like Double Denim, Yoga With Me and The Leo Style, I'm hugely flattered to be a finalist! This was done partially via nominations and I know some really wonderful people following The Residents pulled out all the stops to nominate me. Thank you so so much.

The Category for which I've been nominated is 'Social Good', because of The Residents focus on community, buying local and telling original stories. As I am sure you all know, I work on the blog in collaboration with some amazing local businesses and creatives from time to time, like Ashley Church who took these beautiful shots outside Eva Street. This is the result not of my hard work alone (although any business person will tell you no one will care about your company like you do - see Anne Hathaway in 'The Intern') but lots of micro collaborations from everyone from our friend who worked down at the Waterloo to the Mayor (stay tuned for next Wed!). Without the supportive Wellington community, and wonderful people who have give the blog exposure, like Wellington Woman Magazine, I couldn't be motivated to keep giving it my all every day.

Here is the full list of finalists: 

Campaigns

Most effective

New Zealand top social media campaigns.

• #Holdtight - ANZ
• Be the Inspiration - NZ Olympic Committee
• How To Dad - How to Fly with a Baby - BC.
• The Swim Reaper-  FCB
•  Westpac Chopper - DDB

Most effective < $20k

For campaigns where entire budget was less than $20,000.

• This could get dangerous. The launch of Edmonds Cake In A Cup. – MBM
• Blunt Umbrellas x Dick Frizzell – Motion Sickness
• Ace The Gram Ltd
• One Thousand Ropes – Bright Sunday
• Cigna Social Lead Gen

International

For campaigns focused on export markets.

• #Holdtight - ANZ
• How To Dad - How to Fly with a Baby - BC.
• JUCY/Visit Noosa Instameet
• Taste New Zealand - a WeChat-based loyalty program
• United Media Solution Ltd
• The International Travel College of New Zealand

Product / service launch

For a new product or service, or relaunch.

• #Holdtight - ANZ New Zealand
• How'd we make our new bikkie? We smashed it! - MBM
• Blunt Umbrellas x Dick Frizzell
• This could get dangerous. The launch of Edmonds - MBM
• The Swim Reaper - FCB New Zealand

Creative use of platform

This category celebrates innovative and inspirational thinking in the social media industry.

• McDonald's Snapchat Stickers - Fuse
• SKY Facebook Live Art - DDB
• SKY Tiny Trailers - DDB
• Up & Go Energize – Outlast the morning with Snapchat- Spark PR & Activate
• Wonder Woman Instagram campaign – For Roadshow NZ- Fuse

Social good campaign

Campaigns that made a difference.

• Jamie's World On Ice - DC Media Ltd
• The Edge – Face Your Fears - MediaWorks
• The Swim Reaper - FCB
• Treat Her Right - Double Denim
• Y Tribe Challenge - Bright Sunday

Community

Community building and management sponsored by IAG

Strong communities are the backbone of the social media industry, as people coming together in enough numbers and with enough passion can make anything happen. Whether its to help a brand, a cause or avid fans the thinking is the same.

• Attitude
• Auckland Magazine
• Cheaper Living
• realestate.co.nz
• Study in New Zealand

Influencers

Best brand integration with social talent

Brands have more and more realised the potential of social talent in accelerating their storytelling process. With this award we celebrate the best work done in a partnership between brand and talent.

• Jess Quinn
• Kristina Webb @colour_me_creative
• Lotto New Zealand
• SKY's SoHo and NEON: Launch of HBO's Big Little Lies
• The Warehouse – Active Intent

Best in entertainment

Social media has become the primary entertainment channel for many kiwis. Whether it’s traditional entertainment using the channel, brands producing content or social talent exploding across social networks: this award highlights the very best.  

• How to Dad - Lotto New Zealand
• Jimi Jackson
• Logan Dodds - Heineken Urban Polo
• Main Main Tian Tan
• Sams Life

Best in beauty

The beauty industry is booming with the help of social media.

• Beauty by Amiria
• ItsCaitoPotatoe
• Kate Manihera
• Kris Fox
• Shaaanxo

Best in travel

Going to exotic destinations and getting paid for it sure seems like a dream job! However behind the glamorous content there a depth of strategy and creative thinking that leads to viral success.

• Adam Rikys Travel Vids - Singapore Airport
• Jamie's World On Ice
• Other Worldly
• Simone's Journey to Health
• The Buzzy Kiwi

Best in parenting

Social media may have made parenting more complicated, but it’s also provided a channel for solace in shared stories. NZ has more than it’s fair share of brilliance in this space - from innovative parenting channels to blogs and the humour video creation.

• Happy Mum Happy Child
• How to Dad
• Makaia Carr
• New Mum Club
• Zoe Fuimaono

Best in food

While many of us instagram the occasional culinary delights, for this category we’re looking for outstanding use of social media in sharing the wonders of food.

• Anna Cameron - Just A Mum
• In Rhi's Pantry
• Julia & Libby
• King of Cheat Meals
• Nadia Lim

Best in music

NZ musicians engage millions globally via social media. This award celebrates the greatest innovations and accomplishments via social media of our music talent.

• Kings
• Lorde
• Shirley Setia
• Win Velasco

Best in fashion

New Zealand fashion has become known internationally as having an edge. Our social talent in the industry just as much.

• Amber Peebles
• Logan Dodds - Samsung G8 Launch
• The Leo Style - By Larissa Carlson
• Samuel Levi
• Simone Anderson

Best in sport / fitness

New Zealanders are world leaders in sport and fitness. Social media has provided another arena to demonstrate our prowess - for athletes, trainers, teams and institutions.

• Logan Dodds - Samsung G8 Launch
• Simone's Journey to Health
• Tania Tare
• Vodafone Warriors
• Yoga With Me

Most social celebrity

Actors, artists, fashionistas and models love social media for connecting directly with fans. We’re celebrating NZ’s very best.

• Amber Peebles
• Abbey Jessop
• Erin Simpson
• Jess Quinn
• Leah Light
• Vaughan Smith

Rising star in social talent

Social media allows the rise from unknowed to global star with rocket speed. This award is for someone who has made the biggest rise over the past twelve months – not just in number of fans/followers but in engagement and creativity.

• How To Dad – Jordan Watson
• Main Main Tian Tan
• Other Worldly
• Tania Tare
• The Buzzy Kiwi

Social good initiative

Open to anyone who has created online in support of a worthwhile cause.

• Attitude
• Got To Get Out
• MEASINA
• The Residents
• The Swim Reaper

Post of the year

Open to the very best post from any channel.

• #readysaltbae - Fuse
• Alice Brine - consent
• Spread The Jam - Auckland Transport
• Toravel's world travel video
• What's Zealand? – Newshub

Thank you everyone so much once again! You're amazing readers and I am very grateful for how you support me and The Residents blog.