I had the pleasure of working with Lucy on a 5-month campaign for iconic New Zealand brand ‘The Interislander’. From initial contact right through to reporting, Lucy was an absolute delight to work with. Finding the right personality to represent a brand is no easy task, they need to be aligned with the values of the brand, really understand the audience and deliver new and interesting content. Lucy did this from the very beginning. She provided clear and interesting concepts, stunning photography and worked in partnership with the brand to ensure there were no surprises for the client. The result was a well-planned, beautifully executed and inspiring content series with results we are proud of. The client utilised some of the imagery across other platforms with more great results. Lucy puts a great deal of thought and consideration into every one of her posts, no matter what channel. She understands her audience and the social media landscape well and will always do the best for her clients and audience without ever compromising her personal values. This is a rarity in today’s social media landscape and should be commended. I would not hesitate to recommend Lucy as a blogger, writer or content creator. She is an absolute asset to any brand or campaign.